EMERSON COLLEGE - #BePlayful
Spring Family Day (SFD) is a day for parents and families to visit Emerson College, the city and most importantly, their students. It is an exciting program for parents/families and the college to communicate with each other. In order to show the welcoming and vibrant philosophy of the program, a new brand identity was planned to build.
As SFD is a day bridging families and the college, the idea is to visualize the connection and the movement of visiting.
In addition, the logo was designed like a smiling mouth for the enjoyable and welcoming theme of the program.
Considering parents and families will share their visiting experience on social platforms, the promotion materials were developed to be more customizable, playful and social media friendly, which will not only impress visitors but also create a sense of belonging.