SLEK is a hair care brand of Beiersdorf, one of the world's leading skin care companies. In 2015, SLEK planned to launch a digital campaign on International Women's Day to introduce a new product and increase online engagement.
An interactive website was built for the campaign. Visitors could read stories of a girl on the website to see how she became strong, confident and glamorous.
Instead of presenting products and models in a traditional way, we used cinemagraphs to highlight the movement of healthy, strong hair and create a different visual experience.